Vanuatu Department of Tourism
& Agriculture

The Vanuatu Government sought the expertise of Made Agency and my own to craft a compelling brand that would shine a spotlight on the nation's rich heritage of craftsmanship and abundant organic agriculture. Together, we devised a visionary solution—an emblematic design that serves as a powerful symbol, empowering producers and creators to proudly present their offerings as genuinely 'Vanuatu Made.'

In addition to the brand development, we established a non-profit organisation as part of the initiative. This entity plays a pivotal role in expanding the reach of Vanuatu businesses, utilising the brand's dedicated website and a comprehensive advertising campaign to showcase their products and services both domestically and on the international stage.

Through our collaborative efforts, we have successfully cultivated a platform that celebrates the essence of Vanuatu's cultural identity while amplifying the growth and prosperity of local enterprises. Together, we are fostering a vibrant and globally recognized brand that encapsulates the remarkable artistry and abundant natural resources that Vanuatu has to offer.

Collaborator
Made agency