NRMA Roadside Assistance

As the NRMA expands into new business areas beyond road service, a fresh identity was created to represent its future national network. As an expression of the NRMA spirit of adventure, the graphic language is created from sections of the Australian coastline and the destination points along the way.

Bringing a feeling of movement to this iconic brand, these journey lines are a recognizable connecting device used to add energy to the brand while building equity. With animation and motion graphics, each journey comes to life as an expression of forward-moving progress.

Collaborator
Houston Group
Saatchi & Saatchi

Australian Locations
NRMA Go Explore Campaign
NRMA Line Animation
NRMA Icon Animation

The NRMA App

Harnessing an innovative and progressive vision, we embarked on a compelling TVC campaign to promote the NRMA Blue App. With NRMA as your trusted companion, reaching your destinations becomes effortless.

The NRMA Blue app empowers NRMA members to fully leverage the rewards and discounts they receive across an expansive array of categories, including attractions, automotive services, travel and holidays, food and dining, shopping, and services. This dynamic platform seamlessly integrates with over 100 esteemed partners, including industry leaders like Qantas, Caltex, Event Cinemas, Woolworths, and Novotel.

Collaborator
We Know Video

The NRMA App
NRMA Caltex