The health insurance sector has struggled with a trust deficit among consumers, particularly younger generations, who fail to comprehend or appreciate the advantages of health insurance. In response, nib sought a brand that would align with its new business strategy of moving from a mere insurance provider to an active health partner in the lives of its members and partners.

We created a brand which is adaptable and pertinent to a diverse range of offers, markets, and audiences while remaining authentic, distinctive, and future-proof.